I'm so glad I read this article about Lindsay Lohan's endorsement

When I first saw the headline of this article my first reaction was to simply breeze on by it.  But, for some reason - call it curiosity - I decided to at least skim it to find out the reason why Lindsay Lohan's endorsement of Mitt Romney mattered.  For the life of me I couldn't think of a reason on my own.  But, after reading the article, I felt some anxiety leave my body.  You see...I have a number of friends who are staunch Obama supporters and are planning to give him their vote.  These folks are dolts.  Most are very well educated, have nice families, nice homes, nice children.  I do everything I can to refrain from getting into political discussions, because frankly they are not open to reason, facts or anything negative about their president.  But now at least I have some hope that I can still keep them as friends because they simply belong in the category of voters known as the "low information voters".  They simply are too disengaged from the process and don't care to educate themselves anymore about the candidates than what they gather from the mainstream press - and we all know what that will do to your rational mind.  Liberal press generates liberal lemmings.  Phew!  Am I relieved?  Sort of.

Why Lindsay Lohan’s Endorsement of Romney is More Important Than You Think

Leah Barkoukis
Blogger, Townhall.com

If you missed it, actress Lindsay Lohan came out in support of Mitt Romney this week telling reporters at a party in Los Angeles that she thinks, “unemployment is very important now,” which is why she plans to support Gov. Romney. The endorsement didn’t garner much media attention because it didn’t elicit the same types of reactions Stacey Dash received for her support of Romney. Plus, at the end of the day it’s just celeb gossip, right? Maybe not. Business Insider has some interesting analysis:   

While most would, at first glance, write this off as gossip, it's the latest instance of an evolving trend that jeopardizes President Obama's chance at winning the White House. 

Lohan, by all accounts, is a typical low-information voter. And low information voters, like it or not, will decide this election. 

The first person to pick out this trend was Dave Weigel at Slate after sportswriter Buzz Bissinger endorsed Romney after his positive debate performance. Bissinger, Weigel notes, was a low information voter. He ignored the election, watched the debate, took everyone's word for it on the facts, and backed Romney.

As Weigel notes, it's not like either side was falling over themselves to score the lusted-after and enviable Bissinger endorsement.

But Bissinger is emblematic of millions of Americans. These people don't follow politics, don't understand the issues with depth, and plan to vote based on what little information they've gleaned. 

More importantly, the Obama camp should be worried – very, very worried:

Lohan is a low information voter convinced that (a) employment is really important, (b) thinks that employment is not being sufficiently handled by the White House right now and (c) thinks that Mitt Romney is better equipped to handle employment.

That arguably logical sequence is all that it takes for a low-information voter to support Mitt Romney.  The thing is, there are millions of voters like her. That should terrify the Obama campaign. 

http://townhall.com/tipsheet/leahbarkoukis/2012/10/13/why_lindsay_lohans_endorsement_of_romney_is_more_important_than_you_think